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27-09-2022

The ten most important things to consider when starting a digital product

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Creating a successful digital product requires careful planning, attention to detail and an understanding of the needs of your target audience. Whether you're launching a new app, developing a website or creating a software tool, there are 10 key factors you need to consider to ensure the success of your product.

  1. Clearly defined goal and target audience: Before you start creating your digital product, it's important to have a clear understanding of what problem it solves and who it solves it for. This will help you to focus your efforts, set measurable goals and make informed decisions about product design, marketing and distribution.

  2. User-centered design: The user experience should be at the forefront of your product design. This means considering the user's needs, goals and pain points, and designing a solution that is intuitive, straightforward and easy to use. User-centered design can help you to create a product that users love and want to keep using.

  3. Simplicity and ease of use: A digital product that is simple, straightforward and easy to use will be more successful than one that is complex and difficult to use. People are busy, and they want solutions that help them to get things done quickly and efficiently. Make sure your product is intuitive and easy to use, and that users can find what they need with a minimum of fuss.

  4. Performance and speed: Performance and speed are key factors in user satisfaction. If your product is slow and unresponsive, users are likely to abandon it and move on to something else. Make sure your product is fast and responsive, and that it can handle the demands of a growing user base.

  5. Scalability: Plan for growth from the beginning, and consider the product's architecture and infrastructure to ensure scalability. A scalable product will be able to accommodate increasing numbers of users and new features, without sacrificing performance or user experience.

  6. Security: Security is a critical issue in the digital world, and it's important to ensure that sensitive user data is secure and protected from potential security breaches. Make sure your product has robust security measures in place, and that you keep up-to-date with the latest security threats and vulnerabilities.

  7. Feedback and testing: Feedback from potential users is essential to the success of your product. Get feedback early and often, test your product in real-world scenarios, and iterate to improve it before launching. This can help you to identify potential issues and make changes that will improve the user experience.

  8. Integration with other tools: Many digital products need to integrate with other tools or platforms, such as social media, payment systems or customer relationship management (CRM) software. Consider your product's integration requirements from the beginning, and plan accordingly. This can help you to avoid potential problems down the line.

  9. Marketing and promotion: A great product won't succeed without effective marketing and promotion. Plan a marketing strategy that reaches your target audience, and consider a range of tactics, including content marketing, search engine optimization (SEO), social media advertising and influencer marketing.

  10. Continuous improvement: The digital landscape is constantly evolving, and it's important to continuously evaluate and improve your product. Keep an eye on your analytics, listen to user feedback, and consider new technologies and trends that could help you to take your product to the next level.

In conclusion, creating a successful digital product requires a combination of careful planning, attention to detail, and an understanding of your target audience. By keeping these 10 important factors in mind, you'll be well on your way to creating a product that meets user needs, achieves its goals and stands the test of time.

Data Policy:

1. General

Perspective Unity Ltd respects your online privacy and handles your personal data with care. It is responsible for the use of the personal information that is collected by way of this website, and takes all measures necessary to ensure the safety of that use of the personal data. The personal data are processed in accordance with the Regulation (EU) 2016/679, the General Data Protection Regulation and the Bulgarian Law of personal data protection.

When you send a quote through this website, we will ask you to provide personal information. When you request our service, you agree that Perspective Unity Ltd collects and registers the personal information that you provide.

Perspective Unity Ltd indicates clearly what information is essential in order to access the services and it will use the information to sign a civil contract and deliver the services you request by it. We will not process any personal data for anything except providing our services by signing a contract with you.

In this privacy statement we explain what personal data we collect from you and what we process.

We recommend that you read this information carefully, so that you know the purposes for which Perspective Unity Ltd uses your data. This privacy statement further explains your privacy rights and the way you can exercise them.

2. Data we collect

By using our website we collect minimum personal data to process as personal data administrator in accordance with the EU GDPR and process the following data about you:

I. Information you provide yourself:

  • forms: filled out by you
  • content: of correspondence with us
  • information: of correspondence with us

The information you give us may include your name, address, e-mail address, company, phone number and comments.

II. Information we may automatically collect if you visit our website and provide this consent:

  • technical: information, including IP address, login information, browser type & version
  • information: about your visit cookies and other technologies

We may receive information about you if you use any of the other websites operated by Perspective Unity Ltd or the other information services we provide (communication updates by email, such as newsletters or video flashes). In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this website. Your personal data is only passed on to third parties where you have given your consent. Your personal data may be processed by employees of Perspective Unity Ltd that are explicitly authorized as personal data processors by the personal data administrator.

Finally, information collected on our site may be stored and processed into anonymous statistics or log files for internal use, such as traffic and profile analysis.

3. Your rights

In accordance with the General Data Protection Regulation and the Bulgarian Law of personal data protection, you have the right to request information about our use of your information or opt out of certain uses.

Your rights as a personal data subject can be exercised by requesting them on email [email protected]. All personal data requests are handled by the manager of Perspective Unity Ltd – Kristian Ivanov Bobokov. Your rights as a personal data subject includes:

1. When Perspective Unity Ltd asks for your consent to process your personal data, you can at any time decide to withdraw that consent, without making the previous process of data unlawful. You may exercise your rights at any time by contacting us on [email protected]

2. Requesting a copy of the personal data held by Perspective Unity Ltd about you, the purpose of the processing and information regarding the recipients of the personal information. We will require proof of identity before fulfilling such requests.

3. Requesting rectification or updating of incorrect data and erasure or restriction of some or all of your personal data.

4. Object to the processing of your personal data or the right to transmit those data.

5. The right to lodge a complaint with the supervisory authority, which in our case is the Bulgarian Commission for Personal Data Protection.

6.The right of the personal data subject not to be the subject of solutions based solely on automated processing, including profiling.

4. Retention of your data

Your personal data is kept in our data computer databases only for as long as it is necessary for the purposes for which it was collected, but no longerthan 5 /five/ years.

We will retain and use your personal data for as long as reasonably necessary to provide our services to you, while your contract is active, and to comply with our legal obligations, resolve disputes, and enforce our agreements, but no longer than 5 /five/ years.

5. Data transfer outside EEA

Your personal data can be stored and processed in any country where Perspective Unity Ltd has members.

6. Changes to the privacy policy

Any material changes we may make to our privacy policy in the future will be posted on this page prior to the change becoming effective. We encourage you to review this privacy policy often to stay informed of changes or updates that may affect you, as your continued use of the website signifies your continuing consent to be bound by this privacy policy.

7. Contact

If you have any questions, you would like to receive more information, or you would like to exercise one of your rights, you can contact Perspective Unity Ltd and its manager - the person that is handling the personal data – Kristian Bobokov in any of the following ways:

  • by email: [email protected]
  • by post to address: Perspective Unity Ltd, Rikardo Vakarini Str, N8, fl.1, office 3, PC-1404